Vriddhi wants to solve the US$ 300bn credit gap in Bharat

The Problem

Bharat with nearly 65% of India's population just accounts for 21% of the total credit

Bharat (Semi-urban and Rural) branches account for a third of the total branches for PSU Banks and more than half the branches for private sector Banks. However, of the total credit off-take, these account for just 21%.

Historically, Bharat branches have been looked upon as cost-centres required to meet the regulatory targets by many Banks which explains the lack of credit distribution to Bharat.

The Solution

A ground-up Bharat-first neo-Bank with ground-up product development

Lack of focus on Bharat branches has prevented Banks from building ground-up Bharat first financial products.

Vriddhi aims to build an asset-light distribution at scale and use technology to contain risk in order to provide growth credit to Bharat at a reasonable cost with the help of co-lending partnerships with the Banks.